Helping Students Understand Transition from Folk Culture to Mass Culture to Convergence Culture

Eureka! This summer, I had been hoping to find a short, authoritative passage that my first-year students this fall can read that will help them understand the transition in the United States from the folk culture that predominated up until the end of the 19th century to the mass media culture where copyright became increasingly focused on the needs of corporations in the 20th century and then finally to the current convergence culture where users are with greater frequency and skill appropriating the stories, songs, images, etc. created by corporations and working with it in a way that paralleled the world of folk culture.

Henry Jenkins’ 2006 book, Convergence Culture: Where Old and New Media Collide, has a nice four-and-a-half page section (p. 139-143) that provides just the kind of thumbnail sketch I’ve been looking for. Here’s a choice quote from this section of the book:

The older American folk culture was built on borrowings from mother countries; the modern mass media builds upon borrowings from folk culture; the new convergence culture will be built on borrowings from various media conglomerates. (p. 141).

Messy Paperback Conversion for Henry Jenkins’ Convergence Culture

<rant>As someone who used to work in book publishing and who has a wife who still does, I’m pretty sympathetic to the challenges of getting a book into print without typos. That being said, I’m pretty let down by the job NYU Press did in converting the hardcover edition of Henry Jenkins’ Convergence Culture into paperback. Over the past few weeks, I’ve been reading the 3rd printing of the paperback and have been annoyed by the haphazard way the text was reflowed from the layout in the hardcover edition to the layout for the paperback. At least a dozen times in the past 100 pages, I’ve seen hyphenated words that were probably at the end of the line in the hardcover now in the middle of a line. Today, I read a block quote (on page 119) that seemed to be missing at least the final line.</rant>

<praise>Despite the annoyances of the physical text, I am enjoying the book and am finding much that I might be able to use in my credit course this fall.</praise>